She says that passion is a fundamental trait she looks for when deciding who to back and who to mentor. She listens carefully to the words people use. For example, if someone just wants “to get rich,” and has no passion for a particular idea, Clark will pass.

“It’s not good enough for me. There’s no rush to create a business you’re not passionate about just to be rich,“ she says. "It will not work in the long run. You must have your heart in it. The heart is what’s going to drive you to make the most money.”