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We are stronger than we think. We have emotional, spiritual and even physical resources at our disposal. We may get knocked down, but we don’t have to stay down.
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She stood in the storm, and when the wind did not blow her way she adjusted her sails.
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I can accept failure, everyone fails at something. But I can’t accept not trying.
- Michael Jordan
If you’re going through hell, keep going.
- Winston Churchill
Fall seven times, stand up eight.
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Forget mistakes. Forget failures. Forget everything except what you are going to do right now, and do it. Today is your lucky day.
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Our greatest glory is not in never falling, but in rising every time we fall.
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I tried and failed. I tried again and again and succeeded.
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Resilience is accepting your new reality, even if it’s less good than the one you had before
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When you fall into a pit, you either die or get out
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Smooth seas do not make skillful sailors
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No news is good news
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David,

Apple is focused on the future, not the past.

—Steve

Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again. Og Mandino
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Status quo

Every single leader, movement, and organization that has ever wanted to create greatness has had to challenge the status quo.

Leaders challenge the status quo to entice improvements.

Organizations challenge the status quo to assemble advancements.

People challenge the status quo to dig deeper into development.

Challenging the status quo takes an open mind, open heart, and open will.

To have an open heart, you need to inspire and encourage others to take a chance.

To have an open will, you must be willing to risk and take bold steps.

To have an open mind, you need to constantly be learning and growing.

To make a difference, to have an impact, and to become great we must do the unorthodox thing.

Every challenge involves confronting the status quo. This precept means we have to test the unproven, dive deep in the unspoken, and challenge the unchallenged.

To move from mediocrity to greatness, we must venture out.

To build something substantial, we must take a strong stand.

To create something meaningful, we must create significance.

Nothing great is ever achieved by doing things the way they have always been done.

To challenge the status quo we must take one fearless choice at a time, one brave decision at a time, one courageous action at a time.

These choices, decisions, and actions transform challenges into exploration, risk into reward, and fear into determination.

Start by asking yourself:

What needs to be challenged?
What needs to be improved?
What is the greatest risk?
What can I expect?
What can I learn?
When we challenge the status quo, we test our skills and we challenge ourselves.

We are not here to stay content. We are here to do better. The gift of life is to make a difference, and the call of leadership is to say this is not good enough.

We have the choice to make things better.

We have an obligation to challenge the status quo.

When we meet that obligation, we are inspiring others to do better and think bigger.

After challenging the status quo ask yourself:

What have I learned?
What did I not expect?
What went right?
What went wrong?
What would I do differently?
What could I have done better?
Don’t challenge for challenge’s sake; learn from the experience.
When we challenge the status quo, we believe that our abilities will be able to make a difference.

Why challenge the status quo?

Externally, the status quo is yesterday’s business. If you’re doing things the way you always have, you know by now that someone, somewhere is figuring out how to make you obsolete. They’re figuring out how to provide what you provide for a tenth of the cost, or how to provide it ten times as well as you do, and at better margins.

business as usual is a death march in today’s economy.
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This is still Steve’s company. It was born that way, it’s still that way. And so his spirit, I think, will always be the DNA of this company.
- Tim Cook
I have a very simple life. I have my family and I have Apple and Pixar. And I don’t do much else.
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