Pitch with passion. People can be influenced by strong displays of emotion.

Being brutally honest will help you build a strong following.

Work hard, and others will respect you. Respect is a crucial first step to getting what you want.

Disarm people with seduction and flattery.

Claim all the good ideas are yours — and if you’re reversing your position, get behind the new idea with full force. Memories of the past can be easily manipulated.

Make decisions quickly and definitively. You can (usually) always change things later.

Don’t wait to fix problems. Fix them now.

There are two ways to deal with problematic people: Either address them head on…

“A person was either a hero or a bozo, a product was either amazing or shit.” He wanted Apple to be a company of “A players,” which meant regularly cutting B and C players, or pushing them with great fervor — bullying them, to some extent — to become A players.

…Or “follow the line of least involvement” and ignore them entirely.

Strike when the iron’s hot, and strike hard.

When you have leverage, USE IT.

Demand perfection, and don’t settle for anything less.